Are You Making These 3 Mistakes While Trying To Build Your Business?

June 15th, 2009

MLM/Network Marketing Rule #2: Make structured commitments and goals by organizing your daily, weekly, and monthly income producing activities, and make sure you track EVERYTHING.

One of my contacts on Facebook asked me to help them to identify why their best efforts seem to be producing very little results. He was quite frustrated and ready to throw in the towel by the time he reached out to me.

He is new to MLM/Network Marketing, and felt as though he was doing everything that he was told to do to get results. He thought that either he was being lied to by his support team (or he wasn’t), or he simply wasn’t cut out for this industry (also not true).

So, in the course of our conversation, I was able to identify exactly what was wrong with his efforts, and after I explained where his “holes” were, he was elated to find out that all he had to do was make a few adjustments to his activities and his mental state of mind.

Take a look at these 3 things that I found that he was doing wrong and make sure that you don’t fall into these traps:

1. Unrealistic expectations of success – he thought that he would be an “overnight sensation” because he’s heard stories of how people make tons of money in what seems like a very short period of time. This is NOT typical of ANY business, contrary to all the hype. Building a business is like planting a seed in the ground; you can’t plant the seed and then stand over it demanding that it produce. It has to take root, and you have to provide the nourishment and care to make sure it doesn’t die in the ground. It’s not productive to have the get-rich-quick mindset; it takes TIME to build a successful business, and there’s nothing you can do about that but develop patience and the right habits.

2. Sporadic activity – he had not developed a calendar of planned activities for his business. He just did whatever he could with whatever free time he could come up with. That’s totally unprofessional. Developing “office hours” is crucial to building consistency, and that can’t be taken lightly. He planted the “seed,” now he needed to organize a regularly scheduled “watering.” If over the course of a week you only have 7-10 yours available, that needs to be a deliberate, targeted, pre-planned, and non-negotiable time towards building your business. Don’t make excuses because, if this were your job, you wouldn’t make excuses; or you would be unemployed. Clock in, do what you have to do, and clock out.

3. No tracking – he wasn’t keeping track on phone calls, appointments, emails, etc. No company that is interested in real sustainable success makes this mistake. Keeping “stats” is central to being able to identify where your strengths and weaknesses are. Most people haven’t figured out what their ratios are. Take a look at this following ration: 194:13. This is my stat for leads:conversions over the last 30 days. I know that for ever 14 leads I get through my marketing (I don’t prospect) I’ll convert 1 to a business partner. My goal is to improve my stats by tracking everything from articles (like this one), emails, videos, phone calls, etc. It doesn’t have to be a mystery as to what it takes to get your business to the next level. “Keeping score” is what you need in order to find out.

Just because you’re building your business part-time doesn’t mean that you’re excused from being a professional. Take a second look at your commitments to make sure that you’re not fooling yourself and organize yourself for success.

Larry Beacham
Diamond Cutter Marketing Group
StoneColdMillionaire.com
YouTube Channel: GenuineMLMSuccess
614-516-9906

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Breakthrough Comes When You Decide To Go “All In” And Not A Second Before

June 13th, 2009

MLM/Network Marketing Rule #1: Begin with the end in mind. Write out in graphic detail the exact end result that you want from all of your efforts and make sure it moves you emotionally, then put the blinders on and go for it with everything you have inside.

In the book, “Emotional Intelligence,” there is a graphic example of the power of emotions over logic that has made a huge impact on me, and it is at the heart of what it takes to succeed in business.

The story is told of a parent who, being unable to swim, witnesses their child fighting for their life out in the middle of a body of water. Under normal circumstances, this parent would not enter any large bodies of water because of the fear of drowning; but the stakes have been raised.

Their child’s life is on the line, and the fear of their own demise takes a back seat to that of their child, and they plunge into the water. Clearly this is an illogical decision, but you have to grasp the point of the story:

That parent was EMOTIONALLY MOTIVATED to do something that they otherwise would NEVER do.

My question to you today is what is it that you want to accomplish so badly that you would be willing to sacrifice your life to get? I’m not talking about your life in a literal sense, but I’m talking about that thing that motivates you so much that it moves you to tears, or makes you feel like your life would have been a waste if you didn’t accomplish it.

When I look into the eyes of someone who says that they can’t accomplish something because of time, money, resources, age, gender, race, skills, etc., I know I’m looking at someone who has yet to find that place of passion on the inside. Whatever they’re trying to accomplish has taken residence in their HEAD and not in their HEART. Until they can make that “relocation” they will never accomplish the greatness that resides in them.

Is your dream in your head, or in your heart? To succeed at a high level, you have to be sold out from the heart out. There is no other way.

Let me share a quote that embodies the point I’m trying to make, and hopefully if you’re struggling to find your passion you will stop and take a quiet moment to identify exactly why you’re doing what you’re doing. If it’s for money, houses, cars, vacations, prestige, and all the trappings of this world, then I hate to disappoint you, but you haven’t really found your passion. These things are worth having, but when it gets hard and you don’t know if you’re going to make it, these things will NOT move you to continue. It’s not until you can identify that core purpose that you will truly do whatever it takes.

As you read this quote, think about your reason/purpose for building your business and ask yourself if you feel this way about it. Les Brown said it this way about your dream:
“If you want a thing bad enough to go out and fight for it, to work day and night for it, to give up your time, your peace, and your sleep for it. If all that you dream and scheme is about it, and life seems useless and worthless without it. If you’ll gladly sweat for it, and fret for it, and plan for it, and lose all your terror of the opposition for it. If you’ll simply go after that thing that you want with all of your capacity, strength and sagacity; faith, hope, confidence, and stern pertinacity. If neither cold, poverty, famine or gaunt, sickness and pain; a body or brain can’t keep away from that thing that you want. If in darkness and grim you beseech and beset it, with the help of God, you’ll get it.”

If the dream is big enough, the facts don’t count.

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