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How would you like to explode the open rate on every piece of marketing collateral you produce, whether it’s an email, article or video to promote your value? In this article I’m going to share with you a little known secret weapon that forces the masses to stop and listen to you.

Most people don’t realize that whenever you create any type of marketing piece, the very first thing that has to be mastered is the headline. It doesn’t matter how good or valuable the content is if no one is opening it.

Your headline is your “packaging” for your message, and if it isn’t attractive to those who you want to share your information, they will never open the “gift.” Think about the last time you looked at the packaging on some sort of product and thought it was unattractive. Subsequently, you made an unconscious decision to not purchase it and went with one that was more attractive.

So, if you can get good at writing headlines, your leads will build up dramatically. The challenge with writing headlines is that it takes a tremendous amount of education to know how to put together the right sequence of words along with making sure they don’t sound too good to be true.

Well, I stumbled upon an amazing tool created by The Advanced Marketing Institute. They have created an free online tool called The Emotional Marketing Value Headline Analyzer. Here’s how I used it to write this very article you’re reading.

I originally came up with the headline, “The Perfect Message – How To Increase The Open Rate On Your Messages By More Than 55%.” I thought this was a pretty strong headline until I entered it into the analyzer. It came back with an EMV score of 18.75%. This score indicates that my headline has a total of 18.75% Emotional Marketing Value (EMV) Words. To put that in perspective, the English language contains approximately 20% EMV words.

And for comparison, most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.
With this data, I played with the headline until I received a score that fell between the 30%-40% range. The headline for this article received an EMV score of 36.36%, putting me into the category of a “professional” copywriter.

Here’s the bottom line: you can instantly know that you’re headlines are getting your viewers to open your messages without guessing!

What an amazing tool to have in your arsenal to get tons of traffic to everything you create to generate leads. To use this tool, go to http://www.aminstitute.com/headline/index.htm.

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