Have you been on the LinkedIn social network for a while and haven’t been able to figure out how to crack the code on getting leads?
Were you ever threatened to be kicked out of a group or just got a few nasty emails from some disgruntled group members?
If you’re looking for the smoothest and most direct path to getting leads on LinkedIn, I’m going to share in this article how I’ve gotten as many as 46 leads in one day on Linkedin.
I want you to imagine for one moment that you have a neighbor named Andy that lives across the street from you, and from time to time you find yourself talking to him about a variety of subjects. He always seems to bring up his passion about gardening and lawn care, and you can tell by the professionally manicured landscaping of his yard that he’s very knowledgeable about it.
Andy is well known for spreading quality knowledge about all aspects of lawn care and gardening, and you also notice from time to time that your other neighbors are at his door asking for tips and advice on lawn care, and so you register it in your mind that he is the “resident expert” on the subject.
One day, you decide that you would like to hire a lawn care company to take care of your lawn, and so you decide to wander on over to that neighbor’s house for a referral. To your surprise, Andy actually owns a lawn care company and is rated as one of the top companies in the city. Would you hire your neighbor to do the work?
Of course you would. It would be insulting to have his competition back their truck up into your driveway after all the value that he had given you at no cost.
That is the secret to getting leads on the Linkedin social network, and any social network for that matter. You have to give quality value to the “neighborhood” for free with no intention of trying to sell.
Most people don’t understand the power of positioning themselves as the “resident expert” on a given subject because they’re so busy trying to push, pettle, and sell the stuff to people who could actually be interested. The problem is, nobody likes to have sales pitches shoved down their throats.
The day that I got 46 leads on LinkedIn was after an accumulation of constant articles over the course of a few weeks covering a wide range of tips on success in network marketing.
It was always my goal to not just give general information that was to abstract to practically apply. I wanted my readers to feel as though they could implement the information immediately after reading my stuff. That way, they knew that I wasn’t just preparing them for a big sales offer.
When people feel safe around you, they are more open to searching you out for what you have to offer. I never really understood the power of that until 5 people enrolled into my primary business opportunity without speaking to me first.
Think about that for a moment. As network marketers we’re taught that we have to present to every single person that comes within 3 feet of us and hope that some of that mud we throw on the wall will stick. How cool would it be for you to recruit people on “auto-pilot” simply because they have connected to your value, went to your site, studied up on your offering, and signed up?
It happens to me all the time these days, but it started with this focus: to give more in value than I could ever receive in payment. My advice is to figure out how to brand your expertise and you’ll see leads coming in left and right who actually want to talk to you about your business.
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{ 1 comment… read it below or add one }
wow Larry, that was awesome and dead on. Thanks