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The secret to having 100% of your organization on autoship is to offer something that they absolutely want, no matter how much of it hits their doorstep.
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I have a very unique situation in my business: 100% of the people are on autoship for the product, and have been on it from day one with NO cancellations.
I have your attention, right?
How would you like to have that same retention level? Well, you’ll first need to offer the same benefits that I do. So, let me explain how I accomplish this.
Last week, I heard a knock at my front door in the middle of the day. It surprised me because I know the mailman doesn’t do that, so I peered out through the keyhole to see the UPS man walking back to his truck.
So, I opened my door to retrieve the contents that he left, wondering all along what it was. The UPS man was dropping off my autoship of, well, money.
Think about that for a moment. Autoshipping actual money right to your front door.
Of all the products and services being marketing throughout the 4,800+ network marketing opportunites, who could argue that there’s a superior product to REAL MONEY to have on autoship?
***Money doesn’t expire. Money does not have to be tried on, tasted, demonstrated…
***There’s no manual necessary to figure out how to use it…
***You don’t have to hold a meeting to talk about money as though it’s a new item to the world…
***Money doesn’t have to loved in order for you to keep it coming to your home…
***Money is probably the only product that, if it were filling up our garage or pantry, we wouldn’t have a problem with it…
***Money repels the urge for you to cancel the autoship of it.
Who would stop money from coming to their front door?
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The secret to having 100% of your organization on autoship is to offer something
that they absolutely want, no matter how much of it hits their doorstep.
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Now, I’m not talking about green, paper money. That’s not real money. I don’t have time for a history lesson on money, but no one can argue that the only real money is gold and silver. So, when the UPS man dropped off that box to my house, he delivered the the “perfect” autoship product to my house.
It’s 2010 and a lot of people are discovering how difficult it is to keep someone on autoship in this economy.
If you’re marketing a $40 juice product, you can expect that autoship to stop in 60 days or less. The major challenge with a consumable product is two-fold. You have to be really in love with it, or have a definite need for what it has to offer you from a health perspective.
As unhealthy as Americans are, they would rather down a 16 ounce of coke or a $2.50 cup of “joe” than focus on their health. Service driven companies have the same issue. When money gets tight, I’m going to terminate my legal, phone, travel, or technology service. After all I can live without that stuff.
But you can’t live without money. Maybe you see it the way I do. Maybe you can wrap your mind around the idea that money truly is the perfect MLM product to market. If so, you’re in good company, my friend. For 2010, if I’m going to marketing anything, why not market money?
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