How To Take MLM Spam And Junk Mail Messages And Turn Them Into A Tidal Wave Of New Reps For Your Business

by The Stonecold Millionaire on April 15, 2010

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Did you delete a gigantic amount of MLM spam messages today (like I did) from idiots trying to shove their business down your throat with ridiculous, tabloid style headlines?  In this article, I’m going to tell you how I flip this Tsunami of junk mail into a cash cow for myself, and how you can, too.

1.    Read it – I know that sounds ridiculous and a huge time waster, but there might be nugget of gold in there for you.  Believe it or not, the problem isn’t WHAT they are marketing; it’s HOW they are marketing.  So, while everyone else is irritated and mad about it and blindly delete it, do the opposite.  Quickly skim through it to see if there’s some value in there.  Put it this way:  if you walked by a smelly trash can and noticed a $20 bill sticking out of one of the bags, would you take it?  We’re not talking about digging through trash, but if its right there on top?  Enough said.

2.    Glean the value – Some of this junk mail has videos, free downloads, ebooks, etc. that you can use as leverage to establish YOUR OWN VALUE.  I have a book called Psychological Triggers that has done wonders for my understanding of how to get people to take action.  Guess where I discovered that book?

3.    Repackage it – Did you know that some of the world’s leading brands were once poorly packaged and couldn’t sell very much of their goods?  It wasn’t until someone who was smart enough to understand color scheme, wording, layout and a host of other things came along and “fixed” what was wrong.  Packaging DOES matter.  If you look at certain brands in the U.S. and then look at how they are packaged in other countries, you’ll better understand what I mean.  Simply put, if you know how your audience likes to take in information, then repackage that value and distribute it.

4.    SELL VALUE – listen closely because this bit of wisdom is going to be a huge “ah ha” moment for someone.  You may be struggling to get people to look at your opportunity, and the main reason is because you’re selling the wrong thing.  For example, if you put out a message that says, “Tonight at 8pm, I’m going to be talking about Pre-Paid Legal (assuming this is your company) and how you can make money.  Register here: www.MyPPLWebinar.com,” ABSOLUTELY NOBODY WILL SHOW UP!!!  It doesn’t matter the company; if you push this approach, expect to have a lot of empty “seats.”  Now, if you were to take that information that you received from the spam message, repackage it and sell the VALUE OF IT, here’s how that would look:  “Tonight at 8pm, I’m going to be demonstrating a new software program that locates top income earners from fallen MLM companies looking for a new company,”  you’ll have 150 people show up.  Why?  Because anyone with half a brain would want to find and locate PROVEN TOP PRODUCERS for their opportunity and this is a unique training with awesome potential.  Now you have 150 hungry people at your webinar gleaning the value of that spam, and this would have not been possible had you not taken the time to suck the value out of that spam.

If you’re a savvy network marketer, with an audience of 150 people who have just fallen in love with your value, you would be smart to transition to your opportunity.  So, here’s how this could sound:  “Thank you all for coming to this training on how to find top producers from fallen MLM opportunities.  If you’re involved in a company that you’re 100% sold out to and not looking, you can go ahead and leave.  For those of you who would like some additional value, I’ll be sharing my recommendation on a company that gives you the best chance to pull the most reps with this new technique.”  Here’s what’s funny about doing this – usually less than 10% will leave!  The power of curiosity is something to be reckoned with.  When was the last time you had nearly 100 prospects in front of your opportunity?  You can send a “thank you” message to Mr. or Mrs. Spammer for equipping you with the necessary tools to get them there.   Open your mind to the possibilities of spam – it could mean 10 new reps per month!

Larry Beacham
StonecoldMillionaire.com
614-516-9906

BONUS VIDEO:  The “Virtual Handshake” Technique On Facebook:

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How To Create A Killer Hybrid Online/Offline Marketing Strategy | MLM Business Success|MLM Success Formula - "Success With MLM"|"Network Marketing Success Training"
April 16, 2010 at 4:09 pm

{ 3 comments… read them below or add one }

Rhandell Mitchell April 15, 2010 at 4:27 pm

Wow Larry…. That’s what I’m talking about! People this is what you call some jam packed funky fresh VALUE! If you follow what Larry has to say you can absolutely find success in whatever opportunity that you may be involved with online or offline. Thanks again Larry for this golden nugget of wisdom…. I think I’ll check my spam box now!

Tristan Richards April 17, 2010 at 9:48 am

hey Larry Your articles always rock, and full of tons of value. I read every single one you send to me.. Keep rocking…your the master

John Chatman June 28, 2010 at 5:15 pm

Larry,
This was a great article my friend that has delivered a boatload of value for me and for that I thank you.

I am most certainly going to sign up on your list to continue to receive high quality and actionable content such as this.

John

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