Today’s MLM training tip is one of my favorite “guru” tactics: Pipeline Marketing. What is Pipeline Marketing? Well, it’s a brilliant technique that will yield tremendous results if you both understand and apply it to your business. You have to be a true marketer in order for this to work effectively.
Here’s how it works: Let’s assume that, through your online marketing efforts, only 3 people per day have a serious interest in GETTING INFORMATION ONLY about your product/service/opportunity, not actually sampling your product, or viewing a sales presentation. So, in actuality, you have 90 genuine prospects per month that have entered your information “pipeline.” At this point they are only prospects and nothing more. Stay with me, this gets exciting!
The “magic” to this technique is the CONTINUAL CONTACT OVER A PERIOD OF TIME, because it’s not YOUR timing that matters, but their timing on when they are ready to buy. Remember, nobody likes to be sold, but everybody loves to buy. So, let’s look at these numbers over the course of several months and see what happens:
MONTH 1: 90 prospects
MONTH 2: 180 prospects
MONTH 3: 270 prospects
MONTH 4: 360 prospects
MONTH 5: 450 prospects
MONTH 6: 540 prospects
MONTH 12: 1080 PROSPECTS
Between 300-600 prospects in your pipeline (3-6 months) is when you’ll start to enroll between 3-8 new customers/business partners or more into your business. For most people, this level of recruiting would be an all-out explosion and would put them in the top 5% of ANY company. That’s the power of pipeline marketing: No selling, no presenting, no sampling, no convincing, no chasing. How’s that for growth?
Once again, the “magic” is the CONTINUAL CONTACT OVER TIME. What do I mean by continual contact? I’m talking about an indefinite, recurring communication that periodically sends out an educational message on auto-pilot about your product/service with a low-key opportunity to buy. Remember, every prospect in the pipeline is there because at one time they were seriously interested in your product/service/opportunity, so the communications are expected and welcome.
Without a doubt, if you plan on being in business for the long haul, and you don’t have a pipeline of prospects, you’re working hard and not smart. I just gave you a crash course on how some of the wealthiest business builders acquire their wealth, and do it almost effortlessly.
Build up a steady flow of prospects and stay in contact with them over a long period of time. The continual contact will eventually yield tremendous returns.
This MLM training tip could be the start of something big for your business IF you apply it.
Register at my MLM Skills Center for training on the full details of how to build a pipeline marketing system. Go to the top/right of this page and submit your information under the welcome video.
“Larry Beacham is one of those rare individuals who will always go above and beyond what is expected to see to it you are well served. He really gave us the WOW factor. Larry coached me in my business and helped me to put together a realistic and workable plan that guided me to focus on activities that would be the most beneficial and profitable. He has always been a man of integrity and persistence. His experience in the market and how he constantly keeps his finger on the pulse of the market is what sets him apart from the rest. I highly recommend Larry for any of your business consulting needs.” – Chris Davis, Columbus OH
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