Copywriting is simply the art of turning words into money. Capturing the attention of your target market with your words is the bridge to moving more product and sponsoring more people, which naturally puts more money in your bank account. Essentially, copywriting is salesmanship through the written word. This article will uncover the basic MLM strategies of copywriting and how to develop into a “professional amateur” and reap huge rewards.
The first step to writing effective copy is to develop your own “swipe file.” A swipe file is a collection of successful ad copy written by highly successful internet marketers, and the purpose of this is to glean the style of writing to understand the words and phrases that they use, their sequence, and their impact on you. Next, you’ll want to get a basic understanding of human psychology.
Here are a few basics of human psychology to keep in mind:
1. People buy on emotion, and then back up that decision with logical “anchors.”
2. Nobody really cares about features, but everybody cares about BENEFITS.
3. We look for ways to add pleasure or to avoid pain in everything that we do.
So let’s construct an ad and look at the elements that make this ad effective. Having an intimate knowledge of your target audience is one of many essential MLM success fundamentals, so I’ll use network marketers in general as my target audience. Next, we have to choose an angle; so I’m going to go after solving the problems associated with prospecting.
Our next element is to define the ultimate benefit and create an eye-catching headline; for example:
“How to (accomplishment) In (Time Frame)”
“The Quick Way To (Accomplishment)”
“(Number) Ways To…”
We now need to write our benefit bullets – very critical. Finally, we have to create our offer. So, let’s put this all together. See if you can identify all of the key elements:
HEADLINE: “9 Strategies To Get 5-10 New Leads Per Day Without Prospecting Friends And Family, Cold Calling Strangers, Or Buying Leads”
BODY: “Ever wondered if there is a better way to find leads without chasing friends and family, cold calling strangers, or buying leads? In this tell-all interview, World-class MLM/Network Marketing trainer Larry Beacham unveils the secrets to the “No Prospecting” system that was previously only available to the top earners in the industry.
In this interview you will learn:
-How To Repel Opportunity “Seekers” And Attract “Opportunity Buyers” effortlessly by using one powerful online tool
-How To Turn Your Prospects Into Customers Or Distributors On Your First Phone Conversation
-How To Use One Piece Of Technology To Reach THOUSANDS Of Prospects That Actually Want To Get In YOUR Business TODAY
-And Much, Much More! This is a one-time event and it will not be recorded, so fill out the registration form to guarantee your spot on the call. The first 100 people will receive a copy of the book, “How To Made 10k In 90 Days Using YouTube Videos To Promote Your Business.” Total value: $799.00…Cost for you: FREE. Sign up today!”
There’s no doubt that this ad will “sell out” especially since it hits so many emotional triggers and targets a real problem needing a real solution. Don’t “sleep” on the power of copywriting; you could be leaving money on the table if you do.
Visit our “MLM Success Fundamentals” online training facility and enroll for classes to get more free training on this powerful skill. Scroll up to the top/right of this page under the welcome video to register.
“Larry Beacham has a superior knowledge base in marketing and social media. He is an highly influential individual who is skilled in teaching and training entrepreneurs how to build their business and lead with value. The expertise which Larry brings to the field of business and networking inspires and motivates all that come within his sphere of influence.” – Robin Kemp; Las Vegas, NV
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