Whenever I produce my network marketing success training courses, I always tell my students to make structured commitments and goals by organizing their daily, weekly, and monthly income producing activities, and make sure to track EVERYTHING.
One of my contacts on Facebook asked me to help them to identify why their best efforts seem to be producing very little success in MLM. He was quite frustrated and ready to throw in the towel by the time he reached out to me.
He is new to Network Marketing, and felt as though he was doing everything that he was told to do to get results. He thought that either he was being lied to by his support team (or he wasn’t), or he simply wasn’t cut out for this industry (also not true).
So, in the course of our conversation, I was able to identify exactly what was wrong with his efforts, and after I explained where his “holes” were, he was elated to find out that all he had to do was make a few adjustments to his activities and his mental state of mind.
Take a look at these 3 things that I found that he was doing wrong and make sure that you don’t fall into these traps:
1. Unrealistic expectations of success – he thought that he would be an “overnight sensation” because he’s heard stories of how people make tons of money in what seems like a very short period of time. This is NOT typical of ANY business, contrary to all the hype. Building a successful network marketing business is like planting a seed in the ground; you can’t plant the seed and then stand over it demanding that it produce. It has to take root, and you have to provide the nourishment and care to make sure it doesn’t die in the ground. It’s not productive to have the get-rich-quick mindset; it takes TIME to build a successful business, and there’s nothing you can do about that but develop patience and the right habits.
2. Sporadic activity – he had not developed a calendar of planned activities for his network marketing business success. He just did whatever he could with whatever free time he could come up with. That’s totally unprofessional. Developing “office hours” is crucial to building consistency, and that can’t be taken lightly. He planted the “seed,” now he needed to organize a regularly scheduled “watering.” If over the course of a week you only have 7-10 yours available, that needs to be a deliberate, targeted, pre-planned, and non-negotiable time towards building your business. Don’t make excuses because, if this were your job, you wouldn’t make excuses; or you would be unemployed. Clock in, do what you have to do, and clock out.
3. No tracking – he wasn’t keeping track on phone calls, appointments, emails, etc. No company that is interested in real sustainable success makes this mistake. Keeping “stats” is central to being able to identify where your strengths and weaknesses are. Most people haven’t figured out what their ratios are. Take a look at this following ration: 194:13. This is my stat for leads:conversions over the last 30 days. I know that for ever 14 leads I get through my marketing (I don’t prospect) I’ll convert 1 to a business partner. My goal is to improve my stats by tracking everything from articles (like this one), emails, videos, phone calls, etc. It doesn’t have to be a mystery as to what it takes to get your business to the next level. “Keeping score” is what you need in order to find out.
Just because you’re building your network marketing business part-time doesn’t mean that you’re excused from being a professional. Take a second look at your commitments to make sure that you’re not fooling yourself and organize yourself for success.
For professional guidance on developing the right mental attitude and commitments for generating genuine success in MLM or network marketing, register for our online training facility just beneath the “welcome” video at the top/right of this page.
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