Can you pinpoint exactly what makes your product or service unique that delivers the knock out punch to your online MLM competition? Do you have a indisputable answer to the questions of price and convenience that will always come up with respect to your MLM product opportunity?
Network marketers at large are always fighting with prospects over the subjects of price and convenience, and usually their arguments are not very strong.
The average consumer is going to compare you automatically to the corner store or the discount shopper’s club when it comes to your goods, so if you’re not ready with a solid response that blows the doors off their argument, you’re dead in the water.
In walks my best online MLM secret defense against any of this drama: Mr. Uniqueness.
Professor Charles King, the professor at The University Of Illinois in Chicago who teaches the only network marketing curriculum in an accredited university, says that you must have uniqueness in your product, or you will have to fight with price and convenience which will always be a losing battle.
So, what is the definition of uniqueness? Simply put, your product or service must be able to stand alone and not be just another “Me, Too” type of product.
Off the top of my head, I can think of about 5 different juice companies that are so similar in ingredients that they may as well be product lines from the same company. They are not very far apart in price either, so it creates fierce competition between the companies.
The strength of your uniqueness will determine how fast you can grow and position yourself as the superior opportunity. So, with uniqueness you have the following 4 advantages over your competition:
1. The only way to get your product or service is through your company. You can’t be knocked off by some competing company who is “just like yours only better,” or a local discounter undercutting your retail profit opportunities.
2. There are no “credible” arguments over price. You may get an argument about price, but if you have no product to compare yours to in the marketplace, how can they possibly draw a measure of value?
3. The value of the product or service can be created rather than matched. Your company has the freedom to make it affordable or top-tier and justify the cost because it is so unique. Take for example the Bugati automobile; the ticket price is over $1 million because there is nothing else on the market like it.
4. People love to be original. Originality always creates excitement because everybody loves to stand out. If you doubt this, pay attention the next time you see two women walk into a party with the same outfit. Enough said.
One company that comes to mind that represents all of the above advantages is Numis Network. If you need extra income, why not sell money? Numis Network is the one and only network marketing company in the world that literally markets money in the form of numismatic gold and silver coins.
This is one of the most well-guarded online MLM secrets for success.
You can demolish your competition when you can lead with your uniqueness.
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