TWEET THIS! ===================================>
Are you nervous or apprehensive about putting yourself out in the marketplace for fear of not being respected? Do you believe that being a new “player” in your industry gives you a disadvantage? In this article I will disclose the easiest path to branding yourself as an expert even if you just started your business 5 minutes ago.
I don’t know if it’s my temperament or that I’m just a bit short on patience, but when I get emails from people saying that they don’t think they can “do what you do Larry” it makes me a bit irritable. When I got online as a marketer back in 2009, I had been installing cable for 6 years prior, with no background at all in marketing on or offline.
My track record in network marketing to that point was dismal and I couldn’t figure out how to turn things around, until I was formally trained in marketing. I can still remember the first coaching session that I had with my mentor. He told me that I needed to post at least one video and one article each day and share tips on how to succeed.
Well I had never done either of these tasks before, and I have to admit that at first I didn’t really understand how to accomplish it. What turned things around for me was when I walked through a local bookstore and noticed that, in every categorical subject on business, there were multiple authors saying basically the same thing, yet there they all were together.
Think about it: if you want to learn how to reduce debt or repair credit, how many different ways are there to do that? I would be willing to bet that you know at least one thing related to debt reduction that I don’t know. What makes any of these authors any more of an authority on that subject than you? It’s this simple: they decided to formally share it with the world and you didn’t. They acquired their knowledge in large part from the same place that you probably did (i.e. college, personal experiences, their mother, etc), yet they are considered “experts.”
When you can give information on a subject to someone that they did not previously have, you just became the “expert” to that person. It’s that simple! So, when I realized this was the “secret” to positioning myself as the expert, I would read, listen or watch information being taught by an “expert” and then turn right around and share it in my own way.
If you are a parent who has learned a technique on getting your 4 year old child to go to bed without resistance, all you have to do is share it. I guarantee you that there are parents (like me) would give their right arm to have that secret. Once you show yourself as someone of value on a certain subject, you can expect those individuals to return over and over again for more.
My wife personally witnessed a friend, who has clients pay thousands of dollars for her coaching services, read directly out of a manual she owns while servicing one of her clients over the phone! Now, if that doesn’t drive the point home, I don’t know what will.
You don’t need degrees, pedigrees, certifications, diplomas, licenses in network marketing to be an expert; you only need the determination to share what you know with others who don’t know.
Enlightenment on any subject is the foundation of being a person of value. How deeply will you go into that subject to master it will be totally up to you. So let’s practice right now. Share with me one tip about network marketing that you believe is valuable, no matter how negligible you think it is. When you do share, know that you’ve just broken through to the arena of being a person of genuine value – or shall I say, an “expert.”
Larry Beacham
“The Stonecold Millionaire”
http://www.TheStonecoldMillionaire.com
614-516-9906
Over 900 Network Marketers Who Desire To Master Lead Generation On LinkedIn Have Watched This Free Video On How To Do It: http://www.LarryBeacham.com/linkedin-training
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{ 1 comment… read it below or add one }
Great post Larry. I know when i first came into this industry……i felt the same way
that so many others fill when they first start out “what do i have to offer this
industry, this early in the game.”
The way you broke it down in this post….is so true. I’m a BIG reader and when i
visit my local book store……..there is 100′s of books in each category loaded
with knowledge……….that the authors decided to pass along.
The one thing i just realized by watching your video…….is that the majority of
information that we pass down to others………has been said several times by
many, but we all have a different way of delivering the message.
This results in attracting like minded people into your circle…that can connect
with you and your delivery and label you as an expert of your niche.
I look forward to your next post….and will be sharing this with my friends.
Thanks,
Antoine Grant