Are you one of many people who can’t seem to get off of square one with lead generation, recruiting, or developing strong, sustainable income? Today I’m going to share with you from my book, “MLM Extreme Makeover” a few fundamentals that I used to resurrect my own dying network marketing business.

1. Begin with the end in mind – write out every graphic detail that you want from all of your efforts, make sure that it moves you emotionally, then put the blinders on and GO FOR IT!

2. Make structured commitments and goals by organizing daily, weekly and monthly income producing activities, and make sure you track EVERYTHING.

3. Be prepared at every phase of your business building efforts, especially in your initial contact with a prospect. This shows your professionalism and a commitment to excellence.

4. Develop an intimate knowledge of your target market. To reach the most number of qualified people, you must understand what they are looking for and put it in front of them often.

5. Present your value BEFORE you present your business. If your prospect doesn’t see you as a valuable leader, they won’t join you NO MATTER WHAT OU HAVE TO OFFER.

6. Locate and enroll people with a strong sphere of influence. Nothing compares to strong social capital.

7. Duplicate success principles and disciplines, followed by the mechanics of building. Duplication begins with personal development and the ability to attract others to strong leadership.

8. Be careful not to emotionally invest in people who are doing little more than talking, because once they quit you will feel as though you failed them, when in reality they’ve failed themselves.

9. Balanced growth INCLUDES retailing your product or service. A strategy for acquiring customers is equally as important as one for acquiring downline team member.

10. Develop a consistent marketing schedule that consists of at least 3 (non-prospecting) strategies and invest 1-2 hours per day towards generating leads.

11. Become the person you are looking for; make personal development as great a priority as finding that next champion rep.

12. Study and master the art of copywriting. If you can’t communicate with words effectively, you won’t be able to move your prospects to take action.

13. Create a USP (Unique Selling Proposition) whose benefits are so valuable that it makes working with you irresistible.

14. View and treat your business as a corporation, rather than a “little business.” You psychological commitment steers everything you do, and influences your potential success.
15. Resist the temptation to operate multiple programs until your primary one is exploding with success. Focus is better than diversity.

16. Find creative ways to reward your downline members and customers with the power of positive recognition.

17. Convey the value of your time to prospects so that they respect it when it comes to scheduling appointments.

18. Build your brand by using a professional email address and domain name for your website.

19. Give more in value than you can ever receive in payment, and increase the number of people you serve everyday.

20. Create and implement systems so that the newest member of your organization can get into profit quickly, thereby increasing the probability that they won’t quit.

Identify in this abbreviated list a couple that you can begin to work on to change the course of your business.

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