The Numis Network Advantage: 3 Eye-Opening Reasons Other MLM Products Are Viewed As More Of A Liability That Turns People Off

by The Stonecold Millionaire on December 31, 2009

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Does the Numis Network Opportunity really have a competitive edge in the marketplace?

I had an interesting conversation with a fellow network marketer the other day about his company’s product line which happens to be some sort of coffee product.

He was all fired up about the fact that it was a “unique” product that he felt would do well because “everybody drinks coffee.”

Well for starters, I don’t drink coffee and never have; but I get where he was coming from.  He was banking on the fact that since there is a large market for coffee, he could grow his business almost effortlessly.

However, there are a few areas that he didn’t consider that are missed when it comes to marketing “common everyday items” as a network marketing opportunity.

The average consumer drinks a “cheap” cup of coffee (Folgers), just like they eat “cheap” food (McDonald’s), wear “cheap” clothes (JC Penney’s), and drive “cheap” automobiles (Ford, Buick, etc.).  It’s all about economics and what gets you the most bang for your buck.

So ask yourself this question about your network marketing opportunity:  “Is what I’m marketing an actual asset that improves someone’s financial situation or a liability that depletes it?”

Best-Selling author Robert Kiyosaki of the “Rich Dad” series of books says that an asset is something that puts money into your pocket, while a liability takes money out.

He uses real estate as an example because the average person says that the home in which they live is an “asset,” but in reality it is a liability.

Why?  Because there is not cash flow derived from the use of it.  So, in order for that house to be truly an asset, it must be income-producing, like a rental property.

You can’t put your house in the asset column on a financial statement, no different than you can put your toaster.  It’s an asset to the bank but not you because they profit on the interest that you pay.

In this economy, everybody is holding on to their money for dear life which makes it very difficult to justify buying a $40 bottle of juice, a monthly membership for a service they can live without, or any other consumable good that the price can be “beaten” by the local discount store.

So, is your network marketing “business” an asset or a liability in the eyes of the end consumer?  You are most likely marketing a liability if:

  1. The product or service cannot appreciate in value over time by simply holding on to it
  2. The product or service cannot be resold on the open market for a greater amount than it was purchased for (i.e. the “used car” effect)
  3. The product or service cannot be listed in the asset column on a financial statement (i.e. stocks, bonds, mutual funds, real estate, commodities)

This is where the Numis Network Opportunity has it’s greatest advantage.

At the end of the day, we are all interested in accumulating wealth which is why we are so drawn to network marketing.  It gives the “common man” a fighting chance to live the American Dream.

Unfortunately, too many of us are ignorant to the fact that the wealthy get that way by understanding the difference between a simple liability and an asset, and put their money directly into building their asset column.

So, why not market an asset instead of a liability?

If you are truly promoting wealth building, take a look back at what Robert Kiyosaki says about assets and liabilities and get with a company that markets assets.

Numis Network is the only network marketing opportunity in the world that is filling the space of marketing assets.

You probably won’t see a lot of auto-ship cancellations when literal money is the product being shipped, wouldn’t you agree?

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{ 2 comments… read them below or add one }

neisha December 31, 2009 at 6:26 pm

i truly agree!

Yo Le December 31, 2009 at 7:11 pm

Hey Larry,

This is a Great litmus to for anyone looking for an opportunity to get involved with. “Why NOT Sell Money?” Valuable info on Assets and Liabilities as well.

- Yo

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